When it comes to digital marketing, many companies feel the need to choose between SEO and PPC. But what they don’t know is that when your campaign contains a mix of both it can have wondrous effects on your business. Here are the advantages of using SEO and PPC together and where to find PPC and SEO Glasgow.
SEO and PPC can both increase your visibility. Using them together can bring your exposure to a whole different level.
Many companies decide to reduce (or completely get rid of) their PPC campaigns once they are ranking number 1 for organic SEO searches. Dominating both will show consumers that your business has an established presence in your particular market.
Shared Keyword Data
Running SEO and PPC campaigns with the same keywords gives you double the data to analyse. Once you find out which PPC keywords have the highest conversion rate, you can then use these same keywords to optimise your SEO and overall strategy.
Integrate E-Commerce Feeds into AdWords Results
Google is constantly adapting and changing what you can do with SEO and PPC. You can now link specific product pages to PPC ads. These ads feature the product, reviews and a link to the product page. This allows customers to make a purchase quicker and easier than ever before. This is a great way to try and boost conversion rates.
Use Site Search Data to Inform PPC Keywords
Ensuring that potential customers can navigate your website easily is incredibly important. Not just for user experience but for getting information about keywords. You can analyse what consumers search for most frequently on your website and what kind of words they use. This can help you optimise your keywords, as well as your overall strategy.
Combat Negative PR
SEO and PPC are a great form of damage control when someone says something negative about your business. The visibility that PPC and SEO give your company are incredibly important when it comes to PR. Good visibility allows you to be in more control of what’s happening.
For example, after BP’s oil spill disaster, they rolled out a string of PPC campaigns with the keywords “oil spill.” This link led people to a page on BP’s website that gave all the information about their clean-up effort. This allowed them to re-take control of the situation.
Where to Get PPC and SEO Glasgow
If you are looking to expand your businesses horizons, then PPC and SEO are good places to start. There are many PPC and SEO companies in Glasgow, as well as all across the UK. This can make it difficult to choose the right one for you.
Smarter Digital Marketing provides a comprehensive range of services. Everything from digital marketing to web design and development. Leave no stone unturned when it comes to your digital marketing campaign. Contact them today for a free no obligation quote. PPC and SEO Glasgow is the way forward.