So, You Don’t Have Any Disabled Users?

Katie Cunningham is the author of the Accessibility Handbook (O’Reilly Media). You can find Katie at The Real Katie. She is a Python developer for Cox Media Group, and lives in Washington, DC with her husband and two children.

As an accessibility advocate, I get quite a few business owners and web developers who insist that they don’t have any disabled users or customers. I ask them if they’ve ever done a survey, just to see, and the answer is always no. Why, then, are they so certain that there’s no disabled people using their product? Though I’ve gotten some horrifying responses to that question (one insisted his site was too ‘cool’ for people with disabilities), most boiled down to one thing: statistics. They believed that there were simply so few disabled people in the world that, statistically, it was highly probable that they had no disabled users.

And they couldn’t be more wrong.

The idea of the disabled being a small number usually begins with the misconception that web accessibility is all about the blind. Though many of the efforts towards an accessible web aim at the visually impaired, there’s actually more to it than that. Accessibility actually covers four groups:

  • The visually impaired
  • The physically impaired
  • The hearing impaired
  • The cognitively impaired

Already, that swells the number of people who are covered by accessibility. Let’s take the groups one by one.

The Visually Impaired

This group isn’t just about the blind. It’s related to anyone that has trouble with their vision. A person in this group may need glasses in order to see their computer screen, or may be color blind. An estimated 7.9 million people in the US have vision that can’t be corrected to be able to see newsprint[1]. 8.3 million are blind in one or both eyes. 7% of all US males have some sort of color blindness, which can make items like infographics or themes with poorly chosen colors difficult to use. That’s 10 million men in the US.

The Physically Impaired

This category also covers a wide range of people. Some may have limited use of their limbs. Cerebral palsy, just one of the conditions that can cause this, currently affects 800,000 in the US. Arthritis, which can cause issues in a user’s joints, affects 50 million.

This can also cover those who have completely lost the user of their limbs, such as those with progressive diseases like muscular dystrophy (50,000), amputees (41,000 report amputation of the hand or arm), or the paralyzed (5.6 million).

The Hearing Impaired

The hearing impaired isn’t just limited to the Deaf community (which numbers around one million people). It’s often assumed that if a person is able to wear a hearing aid, that their hearing is fixed, just like someone who wears corrective lenses.

Hearing aids and hearing loss isn’t that simple, though. A person can be missing certain tones, making speech difficult to understand. Besides that, hearing aids many times over-emphasize the wrong sounds My father-in-law often turns his off in crowded settings, complaining that he can hear the people across the restaurant, but not the people at his table.

36 million people in the US report having hearing loss.

The Cognitively Impaired

One of the newer groups under the accessibility umbrella, this group has become more vocal in the past few years. Those with dyslexia and ADD or ADHD have begun to press for a less busy Internet, one where ads don’t distract them to the point of being unable to use a site, or where proper contrast is used, rather than the more artistic combinations of light text against an only slightly lighter background.

Approximately 9 million people in the US have ADD or ADHD. 40 million have been diagnosed with a form of dyslexia.

And… Everyone Else

One side of accessibility that most people forget is that anyone, at any time, can suddenly be under the umbrella of the disabled. It could be as simple as leaving your headphones at home the day you have to do some video training at your desk. It could be an injury to your dominant hand, making navigating websites and typing quickly impossible. You can forget your glasses at home. You might be on a painkiller and find yourself having to navigate your insurance company’s online forms.

Or it can be time.

As we age, we start to fit into the above categories. Our hearing might go, or our vision. We might develop arthritis or Parkinson’s, hurting our ability to mouse and type. We might even develop dementia or Alzheimer’s, where our cognitive abilities slowly fade.

So, how many disabled users do you have? More than you think.

[1] I use US statistics for all my numbers. World statistics can be difficult to obtain. Some countries don’t collect data on all conditions, while others have a higher or lower prevalence of some conditions.

About Thursday Bram

Thursday Bram has been fascinated with technology and business since she was recruited to work with a startup focused on launching rockets into space in high school. She has started her own business, written for sites like CNET and GigaOm, and thought a lot about whether space flight or the web are going to wind up having a bigger impact on the human race.

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  • http://profiles.google.com/trinioler Tyler Laing

    Thank you for this Katie. I started A+scribe, precisely because so many atheist and skeptical bloggers and podcasters don’t provide transcripts. Its so frustrating as a hard of hearing person.

    • http://twitter.com/kcunning Katie Cunningham

      No problem. Not having proper captions or transcripts drives me insane as well. I’m currently working with Universal Subtitles to unbreak their embedding issues, since they’re one of my favorite solutions so far.

  • Robert Rademacher

    Kudos to you for shaking up the developer community about the disabled people out there. I am an engineer who believes that all designs should have the proper balance for all type of people out there, not just for non-disabled users.
    See http://disabilitynews.com – you’ll see all details there, especially the comics section.

    • http://twitter.com/kcunning Katie Cunningham

      I love that site! I hit it quite a few times during my research for the book.

  • mdeboard

    Katie, thanks for this. We’re in the process of making some necessary changes to our product to enhance accessibility. Since we are in the education sector, it’s a very important issue for us. I just bought a copy of your book; already in chapter 1 it’s touching on some of the issues we’ve been puzzling through. Thanks again.

    • http://twitter.com/kcunning Katie Cunningham

      Awesome! I’m so glad the book is helping :)

  • http://twitter.com/ascendantlogic Matthew Case

    I know you can’t, but I’d love for you to spill who’s site is too “cool” for disabled people to use it. It’s too “cool” for me too, then.

    • http://twitter.com/kcunning Katie Cunningham

      Oh man. I nearly choked on my drink when he said that. I kind of glad I can’t remember his name.

  • AccessibleDesign

    Thank you for your timely article.  I literally raised this issue within my company yesterday, and your article provided some solid numbers.  I was wondering if you might be able to provide some citations to strengthen the facts.  Heading to Amazon to pick up your book now.

    Also, are there any resources you’ve come across that you recommend for technology firms?  Any particularly good websites, consultancies, blogs, guidelines, institutes doing research?

    • AccessibleDesign

       I should add, I’m interested in resources for technologies beyond the browser.  Think home management systems to help folks live independently in their homes.

    • http://twitter.com/kcunning Katie Cunningham

      Darnit! My reply disappeared! I’ll write it up again this evening.

      • AccessibleDesign

        Hi Katie, were you able to jot down a couple of resources?  Thanks!