Kevin Rose joins Google, pattern recognition problems and more

Big news this week includes Kevin Rose joining Google — and shutting down his new mobile app in the process. We’ve also got interesting reads on whether ifttt.com represents a new era in programming, the problem with how many startup investors make their picks and why Target and Walmart are getting involved in mobile payments.

Don’t forget to send us news about the projects you’re working on! We want to hear what you’re up to.

- Thursday

The problem with investing based on pattern recognition
Startup investors are supposed to have fantastic pattern recognition: with just a few glances at your team and your idea, they ideally can tell if you’re a good investment based on patterns. But Chris Dixon points out that there are some flaws in investing just on the basis of patterns.

68% of internet users don’t like targeted ads
Over two-thirds of internet users don’t like targeted ads, along with the tracking that is necessary to create those ads. But there are certain demographics that are more comfortable with the idea of targeted ads. These numbers will give you food for thought if you’re thinking about ads as a monetization strategy.

‘Folk programming’ and ifttt.com
Nicklas Noterar makes the argument that ifttt.com represents the next stage in programming: modular pieces that can be recombined in new ways. I’m not so sure that’s correct — ifttt.com seems like it could just as easily be a way to introduce people to the concepts of programming and get them interested in learning more — but Noterar’s concept is interesting.

REST made simple, part 1
This article is the first in a three part series from Spire.io, a real-time messaging service that prides itself on its APIs for application development. Even if you’ve spent a lot of time working with APIs in the past, this tutorial explores some of the concepts behind REST and its usefulness. Don’t forget to check out parts two and three.

The gentleman’s agreement
Francis Dierick offers up a gentleman’s agreement for social startups, aiming to get rid of all the filler content that has become commonplace. His bullet points could easily lay out a clear path for a perfect sharing tool. In particular, Dierick wants to move away from the focus on user engagement — an unusual strategy for someone who created a mobile app all about sharing.

Why are Target and Walmart creating their own mobile payment solution?
This Quora question has a great explanation of the payments industry from Gus Fuldner. He lays out the logic behind the two companies in question operating their own payment solutions, as well as offering a primer that will get anyone involved in ecommerce or mobile payments thinking.

Exclusive: Kevin Rose will join Google
Kevin Rose, the founder of Digg, is joining Google. This is more than your average hiring announcement, though: it comes with the news that Rose will be shutting down Oink, the only app that Rose’s mobile app incubator, Milk, has created.

Retro link of the week:

Q&A with Tobias Lütke of Shopify
In 2010, 37signals interviewed Shopify. It’s an interesting snapshot of where the startup was back then, but it also shows how the business model evolved and how Shopify bootstrapped after just one investment from an angel investor.

About Thursday Bram

Thursday Bram has been fascinated with technology and business since she was recruited to work with a startup focused on launching rockets into space in high school. She has started her own business, written for sites like CNET and GigaOm, and thought a lot about whether space flight or the web are going to wind up having a bigger impact on the human race.

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